Principal

Over 30 years of sports Industry experience with some of the most iconic global marketing and media companies in the world, including ad agency Young & Rubicam, Time Warner, 12 years at the National Football League running the consumer marketing group and most recently helping to build Fanatics from a small start up to the most dominant company in the sports licensed product business. Over the last three decades Bob has  developed a multitude of direct to consumer sports marketing programs and brand extensions all designed to get sports fans to act! Building significant sales and customer growth for partners. 

 A foundational leader whose contributions helped grow Fanatics from a $150-million-dollar e-commerce company to a $2.5-billion-dollar e-commerce, in-venue and licensing sports leader.

 ‣ Established and built e-commerce, in-venue retail and licensing partnerships in the following categories: NFL, Sports Media, Olympic, Golf and key NCAA athletic programs. Partner portfolio grew to over 35 partnerships with annual sales over $400 million.
‣ Provided strategic and operational oversight for all partnerships – sales forecasts, budgets, marketing plans, merchandise plans, website development, promotional plans, public relations, fulfillment and customer service.
‣ Worked with partners to use customer data to support ticket sales, sponsor activation, fan events and multi-media content engagement.

 Responsible for building a direct relationship with NFL fans and managing that relationship over time to maximize fan loyalty, involvement and lifetime value. Established direct to consumer marketing as a core competency of the NFL.
‣ Conceived and launched NFL Shop.com. Grew sales to $130 million. Sales increases driven by increased site traffic, increased conversion rates, increased product assortment, catalog marketing and national TV commercial campaign.
‣ Launched the NFL Pro Line private label product line for NFL Shop driving incremental sales and royalties
‣ Built the NFL’s first fan database. Collected fan data from 75 data sources and consolidated into a data warehouse, providing a “single view” of the fan base. Database grew to 26 million unique names. Desktop analytic tools provide key consumer insights to the NFL, 32 NFL Clubs and NFL Business Partners.
‣ Created database marketing applications for all NFL direct to consumer businesses: game tickets, NFL fan events, NFL Sunday Ticket, fantasy football, NFL Network and youth football.